What is Swivel?

Swivel is a B2B, sales-first marketing agency with a focus on aligning sales, marketing, and technology.

During my time at Swivel, I focused on a wide variety of industry disciplines, including but not limited to:

  • Paid media management (Facebook & LinkedIn);

  • CRM data analysis;

  • Data integrity;

  • Marketing infrastructure (HubSpot, Sharspring, & Pardot);

  • Landing page optimization (Unbounce).

My work allowed me to explore the more analytical, data-driven side of marketing. Below are some key highlights from my role:

  • Optimized paid media channels for our clients, managing upwards of $15,000 ad spend monthly;

  • Provided data analyses, with Excel datasets containing 25-50 columns & 100,000+ rows;

  • Adjusted marketing infrastructure daily to improve lead capture & data integrity;

  • Proficiency (or above) across 15+ new digital tools in less than 4 months’ time.

Timeframe: March 2024 - July 2024

Key Takeaway: The best, most comprehensive solution has yet to be discovered.

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