The goal of the University of Cincinnati American Marketing Association (UC AMA) is:
“Bridging the gap between the classroom and the boardroom.”
The goal of CATALYST Marketing is:
“Promoting and developing interest in Marketing within a fast-paced, competitive environment.”
During my time with the UC AMA and CATALYST Marketing, I focused on expanding my personal, professional, and organizational networks to more appropriately meet the needs of student members. CATALYST Marketing is a subset of the UC AMA, one which focuses on the AMA International Collegiate Competition. From hosting educational seminars, to competing in Chicago, IL and New Orleans, LA against hundreds of collegiate peers, my work created a strong infrastructure for presidents and executive board members to come, enriching thousands of students in the process.
Timeframe: September 2019 - April 2020 (UC AMA Member) | April 2020 - April 2021 (UC AMA VP of Membership) | April 2021 - April 2023 (CATALYST President) | April 2022 - April 2023 (UC AMA President)
Key Takeaway: A well-developed infrastructure combined with an expansive network will take any organization far.
Creative Works
Written Works
Please note: The projects listed below have short descriptions of work but no links to maintain the confidentiality of the requested objectives.
The Wall Street Journal - 2022/2023
My team and I (five people total) wrote a 40-page business plan making strategic recommendations to The Wall Street Journal, based upon their particular asks. Our plan included: a 5 C’s Situational Analysis, a SWOT Analysis, secondary research from a number of syndicated databases (IBIS World, Simmons Insights, Statista, etc.), primary research inclusive of more than 750 participants, STP Analysis, Marketing Mix Analysis, five promotional recommendations, a three-year fiscal budget, and marketing mock-ups of proposed promotions. Our plan earned us the placement of ‘Semi-Finalists’ in the AMA International Case Competition, allowing my team and I to go and compete in New Orleans, LA in the Spring of 2023. During this year, I was the President of CATALYST and held it as a club, with little-to-no oversight by our advisor.
Amazon Prime Student - 2021/2022
My team and I (five people total) wrote a 39-page business plan making strategic recommendations to Amazon Prime Student, based upon their particular asks. Our plan included: a 5 C’s Situational Analysis, a SWOT Analysis, secondary research from a number of syndicated databases (IBIS World, Simmons Insights, Winmo, etc.), primary research inclusive of more than 225 participants, STP Analysis, Marketing Mix Analysis, six promotional recommendations, a three-year fiscal budget, and marketing mock-ups of proposed promotions. Our plan earned us the placement of "‘Honorable Mention’ in the AMA International Case Competition, allowing my team and I to go and compete in Chicago, IL in the Spring of 2022. During this year, I was President of CATALYST and held it as a club, with average oversight by our advisor.
PODS - 2020/2021
My team and I (ten people total) wrote a 40-page business plan making strategic recommendations to PODS, based upon their particular asks. Our plan included: a 5 C’s Situational Analysis, a SWOT Analysis, secondary research from a number of syndicated databases (Simmons Insights, Winmo, Statista, etc.), primary research inclusive of more than 1,000 participants, STP Analysis, Marketing Mix Analysis, five promotional recommendations, a three-year fiscal budget, and marketing mock-ups and content calendars for proposed promotions. Our plan earned us the placement of ‘Commendable Mention’ in the AMA International Case Competition, allowing my team and I to attend the virtual conference and competition in the Spring of 2021. During this year, I was an invited member of CATALYST and it was held as a class, with high oversight by our advisor.