The goal of the University of Cincinnati (UC) Lindner Marketing Department is:
“Providing students with the skills and tools to be world-class marketers.”
During my time with the UC Lindner Marketing Department, I focused on bettering the department and the marketing program as a whole through a variety of tasks, including but not limited to:
Social media management (Instagram, Facebook, and LinkedIn);
Digital content creation;
MS Marketing Capstone editing;
SONA Research Lab proctoring;
Grading undergraduate marketing courses.
My work allowed me to explore all realms of marketing, both analytical and creative. Due to this fact, I was able to increase engagement by 6% across all three social channels, as well as cultivate meaningful connections with hundreds of UC marketing students and professors.
Timeframe: January 2023 - December 2023
Key Takeaway: Truly being versatile means picking up the pieces that need picking up, irrelevant of your preferred responsibilities.
Creative Works
Written Works
Please note: Given that my primary role was editing and rewording MS Marketing Capstone project press releases, the below examples linked showcase my editing and rewording skills, NOT my research.
Spring 2023 MS Marketing Capstone Projects
After reviewing and guiding some of the current MS Marketing Capstone students, I edited, reworded, and reformatted four more Capstone Press Releases. These were also subsequently published on the Lindner College of Business website. These projects follow the same general flow as previously entailed, and they all were housed under the same primary client, 1819 Innovation Hub.
Fall 2022 MS Marketing Capstone Projects
After contacting four former UC MS Marketing students, I edited, reworded, and reformatted their Capstone Press Releases and got them published on the Lindner College of Business website. The general flow of these projects entailed a brief introduction, describing the business and their problem, followed by the student’s primary insights discovered during research, with a conclusion offering key recommendations for the business.